The Career and Placement Cell organized a session on “Pursuing a Career in Marketing” on August 26th. The guest faculty for the Programme was Mr. Pavan Agni, Proprietor at Buy Spex Marketing. The main motive of the talk was to make students aware about the various career opportunities in marketing. The guest commenced the interactive session by asking the students the basic difference between sales and marketing. He clarified the basic concepts of marketing. During the session, the speaker covered basic concepts like Product life cycle, STP, Pareto Principle, Importance of AIDA formula, 4Ps of marketing and so on. The speaker stressed the importance of consumer behavior in marketing. Mr. Pavan also highlighted the qualities required to be a marketing manager. He enlightened the students by narrating his personal story of coming up with Minute Maid Nimbu Fresh, the Product life cycle of Nimbu Fresh and the practical steps that he took during the decline stage of Nimbu Fresh. The entire session was interactive and informative. The Session was attended by 39 interested B.Com and BBA(FS) students. The session ended with the vote of thanks proposed by a student.
