The Department of Management Studies, BBA (FS) Programme, in association with the NSS Unit and Vasundhara (Green Club), organized an enlightening session titled “Entrepreneurship in Agriculture” for the students of the college on 09th January 2025 from 12:00 Noon to 1:00 PM in the Smart Classroom. The resource person for the event was Ms. Liza Pinheiro, an Agripreneur and the founder of Fruits of Hardwork.
The session began with Ms. Pinheiro sharing her inspiring journey, rooted in her curiosity and passion for agriculture and allied activities. She recounted how her humble beginnings with a kitchen garden and her enthusiasm for sharing her experiences on Instagram eventually led to the birth of her entrepreneurial venture. A pivotal moment came when a post she shared received an encouraging message from a stranger, sparking the idea that transformed her hobby into a thriving business.
Further, Ms. Pinheiro explained and discussed how students can identify potential opportunities and become agripreneurs with minimal investment. She emphasized creative problem-solving and leveraging local resources to build sustainable ventures. She also shared stories of other successful agripreneurs in Goa, providing real-life examples to inspire and guide participants.
The session concluded with an insightful discussion on key aspects of marketing, packaging, and branding of agricultural products. Ms. Pinheiro stressed the importance of these elements in creating a strong market presence and ensuring the success of agripreneurial ventures.
The interactive session left participants motivated to explore sustainable and innovative practices in agriculture. A total of 87 students (37males, 50 females) attended the session
Expected Outcome of the Activity
Students are expected to gain a deeper understanding of the potential in agriculture as a viable entrepreneurial avenue. Additionally, by learning about successful agripreneurs in Goa, students will be inspired to connect with mentors and build their entrepreneurial network.
