21 Second Year BBA(Financial Services) students completed an online certificate course ‘Fundamentals of Digital Marketing’ from 08th November to 23rd December, 2020. The Online Certificate Course comprised 26 modules spread across 40 hours and is accredited by the Interactive Advertising Bureau (IAB), New York. It was offered by Google through their ‘Google Digital Unlocked’ platform. The content of the online certificate course was offered in the form of bite-sized video tutorials followed by a quick quiz.
The Course was offered to the students with the following objectives, viz., to enhance the knowledge of the students by focusing on the related practical aspects, to add value to the students’ undergraduate degree and to expand employment opportunities for students. The students completed the online certificate course after passing an online examination comprising 40 questions. They received e-certificates from Google Digital Unlocked on their registered e-mail IDs. Mr. Mayuresh Adsul, Assistant Professor in Commerce, BBA(FS) Department was the faculty in-charge for the same.
