The Department of Management of the College encouraged the TY BBA(Financial Services) students, currently enrolled for Marketing of Financial Services course in Semester V, to pursue an online certificate course titled ‘Global Marketing Research and Analytics’ from 17.10.2022 to 03.11.2022. The online certificate course comprised of four hours on-demand video lectures and it was offered by Udemy – a global leader in virtual education. The course content was created and instructed by Dr. Hector Gonzalez-Jimenez, Full Professor in Marketing at ESCP Business School in Madrid. The course was also offered by reputed corporations like NASDAQ, Volkswagen, etc., to their employees.
The online certificate course was offered to the students with the following objectives: develop a critical awareness of the importance of other information and research in marketing decisions in light of a complex global environment, develop a systematic understanding of marketing research approaches and techniques, develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders, its causes, and potential solutions and develop a critical appreciation of most recent developments in marketing metrics and analytics (including “big data”).
10 TY BBA(Financial Services) students completed the online certificate course:
- Rama Shetkar, TY BBA(FS) B.
- Nikita Bholnekar, TY BBA(FS) B.
- Prithviraj Shinde, TY BBA(FS) B.
- Pratiksha Naik, TY BBA(FS) B.
- Prithi Baretto, TY BBA(FS) B.
- Sandrica Fernandes, TY BBA(FS) B.
- Rizwana Ahmad, TY BBA(FS) A.
- Mahammed Nabil Sayed, TY BBA(FS) A.
- Kirsten Da Costa, TY BBA(FS) A.
- Nikeshnath Goswami, TY BBA(FS) A.
Mr. Mayuresh Adsul, Assistant Professor in Commerce, Department of Management was the in-charge faculty.
