The PG Department of Commerce organized an Industry Interaction Programme (IIP) Series – 1; Session on ‘Branding Industry in Goa – Expert Insights’ on 29thJuly 2023 between 11:30 am and 12:30 p.m. in the Smart Classroom. The Resource Person for the session was Ms. Rina Barreto Shankar, Founder of Cheree Tree Concepts, Panaji. The main objective of the session was to understand the importance of Branding and the potential of the branding industry in Goa. Asst. Prof. Ms. Valencia Baptista welcomed the students to the IIP Session and Ms. Petalia Coutinho of M.Com-II introduced the Resource Person.
Ms. Rina began the session with a concise explanation of the concept of Branding. She emphasized the importance of creating awareness about products in the market and how branding is an effective way to achieve this goal. Ms. Rina introduced various platforms to display brands, including hoardings, social media, television, and radio, among others. She encouraged students to excel in the field of branding by highlighting the significance of innovation and creativity. Ms. Rina also enlightened the students about the diverse job opportunities available in the branding industry. She then provided insights into the current status of branding in Goa and presented an overview of her business, Cheree Tree Concepts, which specializes in helping people develop their brand identity.
During the session, Ms. Rina engaged the students in interactive demonstrations, conducting a branding quiz and guiding them to teach a specific topic on branding. The purpose of this activity was twofold – to assess the students’ understanding of branding concepts and to demonstrate the importance of effective communication in brand interaction. Mr. Shankar, Director of Cheree Tree Concepts accompanied Ms. Rina and elaborated on how advertisements play a pivotal role in establishing an emotional connection with the audience.
Overall, the session proved to be an insightful and engaging experience, shedding light on the world of branding and its profound impact on the business world. Miss Shine D’Souza of M.Com-II proposed the Vote of Thanks. 34 students of M.Com Part I and II attended the session.
The Report is contributed by Ms. Uma Pandit, M. Com-II
