The Postgraduate Department of Commerce organized a Guest Lecture on 6th February 2020 at 11.00 am.
The session started with a brief introduction of the Guest Speaker, Mr. Vinod Jain, CEO at GNQ Hospitality Consultants- Panaji. Mr. Jain began the lecture by seeking responses from the students about their career plans after completion of M.Com. Most students showed interest in venturing into business. He explained that while choosing a business, one should direct the business objectives into a right decision and should also plan various CSR activities of the business. In this light, the case study of OYO Hospitality was discussed in great detail. OYO is the world’s third largest and fastest growing hospitality chain. Through this case study he highlighted that CSR is becoming a new career opportunity.
He explained the various marketing techniques, which was the highlight of his session. He explained the 4Ps which are a crucial element in starting a new business.
The session had an interesting game wherein students had to identify and rate different hotels based on high, medium, expensive, classy and low prices. The objective of the game was to make students recognize and understand the importance of different aspects while designing services, which play an important role in attracting consumers and building the brand image of restaurant chains.
Many examples were quoted to project the practical aspects of services marketing in the Indian scenario. For e.g., The Marriot is known for its ambience and beds in the rooms, which are designed with the psychological understanding of consumers, and aim to help the customer relax.
The session came to an end with an explanation on Service Designing, which included aspects such as:
- Designing service marketing strategy
- Services Marketing Blueprint
- Service Encounters
- Zone of Tolerance
- Gaps in Services Marketing Process
The Guest Lecture concluded with the Vote of Thanks by Ms. Priya Pai Vaidya, student of M.Com Part II.
