The Commerce Department organized a guest lecture on Recent Trends in Marketing, Market Segmentation and Marketing Mix on 25th March 2019. The resource person for the session was Mr. Pavan Agni, proprietor Buy Spex Marketing, a trading firm started by him in 2014.
The session started with the guest speaker introducing the basics of marketing to the students. Further, he spoke about segmentation of market and its importance. He also stressed on marketing mix by covering the 4P’s and also explaining the newly added 3P’s for marketing of services. He covered the importance of promotion and advertisement in marketing of a product or service. Lastly, he concluded with latest case studies in the field of marketing.
Around 25 students of FY B.Com students of A and D division attended the talk. The teachers in charge for the session were Dr. Maithili Naik and Dr. Madanant Naik.
