The BCA Department of the college organised a guest lecture on the topic: ‘E-commerce and Entrepreneurship Development’ on 29th January 2019 from 10.30 am to 12.30 pm for the TYBCA and FYBCOM students 71 students attended the session. The objective of the guest lecture was to make students aware of the recent trends in E-commerce with special reference to digital marketing and encourage them to take up entrepreneurship as a challenging career.
The resource person was Mr. Mangirish Salelkar, CEO of UMANG Software Technologies, Goa and a very successful and dynamic entrepreneur. Mr. Mangirish explained about his journey from working as an employee in software companies to being a successful entrepreneur. He discussed about different hurdles and distractions one can face upon starting a business and how to overcome them. He also emphasized the need for long term growth and survival of business among competitor firms. He further highlighted the role of incubation centres and aggregators in entrepreneurship development. He also elaborated upon the different sources of raising finance for business and the role of EDC in supporting entrepreneurship.
Mr. Mangirish also briefed the students about influential marketing, social networking, role of multi-channel E-commerce in digital marketing-its need and relevance in the current marketing scenario. He also briefed them about the importance and effectiveness of social media marketing and its implications for business.
The session became highly interactive towards the end as students started raising questions to know more about his journey as an entrepreneur.
