The BBA(FS) Department of the College organized a guest lecture in E-Commerce and E-Accounting on the topic Online Marketing: Modern Trends and Future Prospects for the Third Year students on 18th of February, 2019 from 11:00 a.m. till 12:00 p.m. in the Department premises.
The resource person was Mr. Viraj Hede, Owner of Toffee Doodle and reputed entrepreneur from Margao. He is a former marketing consultant at Nearbuy and is an alumnus of Goa Institute of Management, Sanquelim.
Mr. Viraj initiated the lecture with the concepts of service design and business canvas. He explained the several key modern trends in online marketing, namely, influencer marketing, chatbots, Micro-Moments marketing by Google, personalization, visual search, social media apps, importance of consumer psychology etc. Mr. Hede explained that reality optimization, transformation of India into a digitally empowered society and knowledge economy due to Digital India initiative of the Government of India, interactive visual content, prioritization of big data and artificial intelligence etc. will be the prime future prospects of online marketing. He added value to the topic of the session by speaking on the same elaborately in relation to Toffee Doodle.
The session was very interactive. Mr. Viraj Hede eloquently answered all the questions put forward by the students and the faculty. A total of 41 students from both the divisions of TYBBA(FS) attended the guest lecture. The students opined that the guest lecture was rich in content and exposure. Mr. Mayuresh Adsul, Assistant Professor in Commerce, introduced the resource person and proposed the vote of thanks.
