On July 20, 2017, Shri Cicero Silva, Marketing Consultant conducted a guest lecture on Digital Marketing for students of Marketing Management of FY B.Com. He introduced and familiarized the students with modern marketing topics such as E-mail Marketing, Social Media Marketing, Inbound Marketing, Search Engine Marketing, Search Engine Optimization, Web Analytics, Internet marketing, Viral marketing, Mobile marketing and Tele marketing.
The presentation was followed by an interactive session wherein students enthusiastically asked for clarifications and sought more information on the topics discussed in the presentation. The resource person also guided students on courses they could take up to further their interest and knowledge in Digital Marketing. A total of 38 students attended.
