The Department of Management Studies (BBA Program) at VVM’s Shree Damodar College of Commerce and Economics organized the third session of its Fireside Chat Series on 18th September 2024 in Hall No 2. The session featured Ms. Rukma Prabhudesai, Creative Director at Brand Bazooka, Gurugram, as the guest speaker. A total of 46 students (25 male, 21 female) attended the event.
Ms. Rukma, a successful marketer, shared her inspiring journey of creating successful marketing strategies. This session was particularly focused on “Experiential Marketing”, which is currently viewed as the buzz word in the world of marketing.
She also shared valuable lessons on the broad concept of experiential marketing, brand equity, brand recall and brand loyalty. Her session encouraged students to embrace challenges and seize opportunities with creativity and determination. Her insights into building a campaign from ground up and staying ahead of market trends were particularly impactful.
Expected Outcome of the Activity:
Students were inspired by Ms. Rukma Prabhudesai’s journey, learning about creating an experiential marketing plan with innovative ideas and its benefit thereof.
