The students of FY & SY B.Com were taken on a field trip to Lokutsav, Kala Academy, Campal, Panjim- Goa on 8th February 2023. The field trip was a part of the curriculum in the subject of Rural Marketing and Introduction to Marketing.
The objectives of this fieldtrip were to familiarize students with the importance of planning and execution, significance of event marketing, to interview and interact with rural producers (Self-Help Groups, Mahila Mandals, rural artisans) and understand their challenges in marketing rural products in urban markets and to blend classroom learning with field experience. This field trip provided students with an opportunity to interact with a few small-scale entrepreneurs and understand the challenges faced by producers in terms of distribution, pricing, marketing and selling. There were many stalls and students were impressed by the scale and size of this well-organised event.
The students departed from the College premises at 10:00 am and returned by 2.30 pm. 49 students were part of this fieldtrip and were accompanied by Dr. Lina Sadekar, Dr. Shami Pai, Ms. Swati Bhat and Ms. Pooja Shanbhag.
