A 30-Hour Digital Marketing Certificate Course was offered to TY B.Com students from 16thJanuary to 6thMarch 2023. The Resource Person for the session was Mr. Mohsin Shaikh, Proprietor, Haztech Solutions. The course focused on how brands reach their target audience and promote their product or service, and on how digital marketing allows brands to target a more specific or niche audience. The course was based on its usefulness for small businesses, which can easily leverage digital marketing tactics without the help of a marketing department or agency.
Several Digital marketing techniques were taught such as creating brand logo and poster using Canva app, creating reels, editing videos, adding music to videos, creating posts using pixels, getting your business on Google with Google business profile, setting business location on Google maps, building a website, how to send emails using Mail Chimp, increasing business reach and advertising on Google, Instagram and Facebook.
The students were given practical assignments and tasks regarding the content taught. 49 students successfully completed the course and were awarded certificates of completion.
