The students of SY.B.Com were taken on a field trip to Lokutsav, Kala Academy and Army Mela, Campal Panjim- Goa on 15th January, 2020. The field trip is a part of the study curriculum in the subject of Rural Marketing and Event Management, Semester IV. The objectives of this fieldtrip were:
(i) To familiarize students with the importance of event planning and execution, types of events, significance of event marketing, event risks and safety.
(ii) To interview and interact with rural producers (Self-Help Groups, Mahila Mandals, rural artisans) and understand their challenges in marketing rural products in urban markets.
(iii) To blend classroom learning with field experience.
This field trip provided students with an opportunity to interact with a few small-scale entrepreneurs and understand the challenges faced by rural producers in terms of distribution, pricing, marketing and selling. Event management students got a glimpse into this multi-faced industry and the various aspects of event operations. There were more than 700 stalls and students were amazed to see the scale and size of this well-organised event.
Students also got an opportunity to visit the Army Mela which was organized on account of Indian Army Day, celebrated on 15th January every year – ‘Know Your Army’, at Campal Ground. This fair aimed at attracting youth into the Indian Army and to increase awareness about the opportunities available in this profession. Various defense equipment, arms, engineering weapons used by the army officers were on display. The officials also informed and educated students about the lifestyle of army officers, quality of training, importance of discipline and military values.
The students departed from the College premises at 9.20 am and returned by 3.00 pm. 29 students were part of this fieldtrip and were accompanied by Asst. Professors, Dr. Sheetal Arondekar and Ms. Pooja Shanbhag.
