A guest lecture on ‘Advertising and Sales Management’ was organized for the M. Com Part II students on 11th September 2018 at 1.15 pm. The Resource Person for the session was Ms. Larissa Vaz, Odyssey Navigator, Karma Group, Goa.
Ms. Vaz began with the discussion on the concept of ‘timeshare’. She briefly explained the introduction and development of the concept of timeshare. She the elaborated about the marketing mix of the Hotel Industry in detail.
She explained how the Product, Price, Place, Promotion, Process, Physical Evidence and People are very important in marketing, especially in the service industry. The following was discussed:
- Product – difference between core and supplementary products
- Price – is based on demand and supply and on and off season
- Place – preferably near the beach or airport
- Promotion – social media, road shows, diaries with pictures of members, charter flights
- Process – housekeeping is more of a challenge in timeshare due to the provision of a kitchen. Also, ease of booking of hotel room is considered, eg. Booking through websites like yatra.com, ibibo.com and makemytrip.com.
- Physical evidence – includes the infrastructure, lobby room, swimming pools, restaurants, etc
- People – the employees who work in different departments such as Accounts, Human Resource, Learning and Development are an important part of the marketing mix.
Ms. Vaz enlightened the students about the new and upcoming types of hotels such as Concept Hotel such as Hardrock Hotel and Planet Hollywood, Adults Only Hotels which are only for couples, Women run hotels and Pod Hotels.
