A guest lecture on the topic Services Marketing was held on the 27th of January 2018, for the Business Management students of M.Com Part II.
The Guest Faculty for the lecture was Ms. Larissa Vaz, ex-student of the College, presently working as Sales Coordinator at The Zuri White Sands Goa Resorts and Casino, Varca-Goa
Ms. Vaz highlighted the current scenario of the tourism industry in Goa and a few facts about the hotel she is employed with. She said that Goa is losing a lot of tourists to Kerala because Kerala has more tourist attractions to offer besides beaches and historical monuments.
Ms. Vaz also informed us that the hotel, in which she is employed, has been classified as a Five-Star Deluxe Category by the Ministry of Tourism- Government of India. The Zuri White Sands Goa Resort and Casino is one of the three hotels owned by the Zuri Group, the other two being the Zuri Kumarakom, Kerala and a business hotel Zuri Whitefield, Bengaluru. Zuri White Sands boasts of having the longest pool in South Goa. Within the state of Goa, the Zuri White Sands Goa is in direct competition with The Leela, Taj Hotels and Park Hyatt. The Zuri White Sands Goa Resort and Casino is a preferred venue for destination weddings and conferences. This is the biggest source of revenue for the hotel.
Ms. Larissa described the different departments of the hotels such as the Front Office, Concierge, Housekeeping, Food and Beverage Department, Purchase, Finance, Sales and Marketing and the Human Resource, Learning and Development.
