

Mr. Kris provided a hands-on demonstration of applying SEO techniques on live websites and explained essential website optimization checks using SEO tools like RankMath. He covered key topics such as robots.txt, sitemaps, headers, and On-Page SEO strategies. The session also emphasized the importance of effective communication skills in the industry and the need for continuous learning.
Additionally, Mr. Kris shared his career journey and engaged in an interactive discussion with the 30 participating students (16 males, 14 females) on career opportunities post-BCA/BVOC, challenges in the field, and the evolving landscape of digital marketing.
The session was compered by Miss Shrawya Shetty from TYBCA, Div B. The faculty in charge were Asst. Prof. Rama Borkar and Asst. Prof. Andre Pacheco.
Expected Outcome of the Activity
The session provided students with practical insights into SEO strategies, enabling them to understand how to optimize websites using various SEO tools. They gained knowledge about the significance of sitemaps, headers, robots.txt, and On-Page SEO in improving website rankings. The session also gave students an opportunity to interact with an industry professional, allowing them to explore career paths in SEO and digital marketing while understanding industry expectations and challenges. Through the hands-on demonstration and interactive discussions, students developed a clearer perspective on the skills required in the field and the importance of continuous learning and adaptability in the evolving digital landscape.