The Department of Computer Science organized a guest lecture on the topic “The Future of Advertising: Trends, Challenges and Innovation” on 15th September 2023 from 12:15 p.m to 1:30 p.m in the Smart classroom. The Resource Person for the session was Mr. Punit Sahay, Founder of Sanctify, Advertising and Marketing Agency and a renowned expert in the field of advertising and marketing.
The session began with a warm welcome by Ms. Sheetal Sharma, student of SY BCA B.
The speaker began the session by highlighting the unprecedented growth in digital advertising and its impact on traditional media channels. He highlighted the growing importance of social media platforms, search engines and programmatic advertising to reach target audiences. He also explained how advertisers are using consumer data to create more tailored campaigns as per the individual preferences and behaviors.
The speaker addressed the challenges of ad blocking, ad fatigue and stressed the need for brands to create engaging, non-intrusive content that adds value to a user experience. The speaker introduced the audience to the potential of AI, AR and VR in advertising, showing how these technologies can create immersive brand experiences.
At the end, the speaker demonstrated the advertisement layout for the students which he had created for his client Mercedes Benz, Counto Motors Goa. Following the lecture, there was an interactive Q&A session. The session ended with the Vote of Thanks proposed by Mr. Joel Travasso, student of SY BCA-A. The teacher in-charge for the session was Ms. Vinaya Kirloskar.
